Two weeks, two big sites

I've already banged on about the Total Futsal. Well next week another biggie goes live - for an IT company. It's been interesting seeing the differences between the two sites.

Total Futsal was one of those sites where I had to write absolutely everything, right down to email confirmations and the like. On the IT company's website, I've not only written the bulk of the copy, but some mini guidelines to help them update the site.

For example, I've put together templates which show how job vacancies and news stories should be structured. You get the idea.

The IT company site is also an unusual mix of business-to-business and business-to-consumer copywriting. In this case the two audiences are similar, but want very different information - hence an uncharacteristic switch of tone between these two areas of the site.

The way I've thought about it is to imagine one person who represents the company - and that's the person writing the site. They then switch from full-on personality and informal mode to a slightly more reserved tone of voice.

I think it works. But I would say that, wouldn't I?

Once the site goes live I'll post a link and you can judge for yourself.