Web copywriting - the good and the not-so-good

Friday, November 26, 2004

Some things are just better on paper

I'm not one of those web zealots who insists that the shiny new technology is better than the older, darker ways.

In fact, I reckon some things are better on paper. Novels for example. And greetings cards.

Whenever I get sent an e-card (even a brilliant one from people like Realise, MMI or Chunk), I still feel a little unloved.

Heck - maybe I'm just too needy.

That's why I'm going to send out a good, old-fashioned Christmas card to my clients and suppliers. Admittedly, the card will point them back to my website, where they can enter a competition. (We'll make a charity donation on behalf of the winner.)

Admittedly I've also commissioned some new festive animations for my homepage. So maybe I'm an unreconstructed web saddo after all.

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