Repurposing. Innit lovely?
I'm editing a series of business start-up guides for a customer. These will be printed, but will also be published as PDFs on the client's website. This online/offline publishing means I need to make them work well wherever they're viewed.
Unfortunately, there's not the budget or the time to create two versions. So, I've agreed with the client to approach this like a web copywriting project. That means lots of sub-headings, short sentences, a personal tone and all the usual hallmarks of web copy.
Anyway, it's a 45,000 word project and I've only done 6000 so far, so I really should be going.
Unfortunately, there's not the budget or the time to create two versions. So, I've agreed with the client to approach this like a web copywriting project. That means lots of sub-headings, short sentences, a personal tone and all the usual hallmarks of web copy.
Anyway, it's a 45,000 word project and I've only done 6000 so far, so I really should be going.
posted by web_copywriter at
1:55 AM
1 Comments:
Hi Kiki. Getting there. It's a beast of a job. Quite interesting, though. Every day's a school day.
By
web_copywriter, at 4:34 PM
Post a Comment
<< Home