Why blog, Bob?
A couple of years ago, I wrote the website for a consultancy business. They've kindly asked me to write the next incarnation of the site, and we've been having a good old debate about the "B" word.
That's "Blog", by the way.
The thing is, it's essentially a one person business. They do some fantastic work, and people tend to buy them on reputation and their personable, professional style.
That's why I reckon the MD needs a blog. This would be an utterly personal vent - in contrast with the site, which still needs a certain level of professional distance. (I don't mean the site needs to be dry and boring, but I don't think their customers are quite ready for something that's completely personal.)
Apart from this, a Blog is so much better than a news section . In a one person business, it just feels like corporate jewellery - nice to look at, but ultimately vapid.
Incidentally, this here blog now neatly publishes itself on the copywriter blog page of my own site. "Hoo-ha", as Mr Pacino would say.
That's "Blog", by the way.
The thing is, it's essentially a one person business. They do some fantastic work, and people tend to buy them on reputation and their personable, professional style.
That's why I reckon the MD needs a blog. This would be an utterly personal vent - in contrast with the site, which still needs a certain level of professional distance. (I don't mean the site needs to be dry and boring, but I don't think their customers are quite ready for something that's completely personal.)
Apart from this, a Blog is so much better than a news section . In a one person business, it just feels like corporate jewellery - nice to look at, but ultimately vapid.
Incidentally, this here blog now neatly publishes itself on the copywriter blog page of my own site. "Hoo-ha", as Mr Pacino would say.
posted by web_copywriter at
4:27 PM
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