Savvy clients

Last week, a client asked me to tender for a big web copywriting project. The brief was very comprehensive - covering audience motivations, tone of voice and a fair bit of useful background information.

What I found most telling was the insistence that the copy is accessible. I couldn't agree more.

Even sorting out link text is a good start. So if your site says "click here for web copywriting courses", change it to "Visit the Blackad website to find out more about our web copywriting courses". If you're sending people to an external site, say so. And if the link points to a download, say what type of file it is and how big it is too.

Now all I have to do is make sure I apply all this to the tender.

Fingers crossed.