Rare sighting

Every so often, a website copywriting job doesn't turn out right. Thankfully, I can truthfully say it's a very rare occurrence over at Blackad. However, we're working on a site just now that's thrown up a fair share of issues.

The main problem? Structure. It's become apparent that the proposed sitemap just isn't going to service the client's business. And it's going to make writing the copy very difficult indeed.

Thankfully, Blackad and our partner on the site have mapped out a way forward, and we're now well and truly back on track. Once we're done, hopefully the client will think it was worth the effort.