Two different customers, two different sites

I've just finished the first draft of a site for a business product that's sold through intermediaries.

Our approach was to build a site with two main navigation items on the home page - along the lines of "I'm and intermediary" and "I'm a business".

Although the content was really similar across the two areas of the site, the tone of voice wasn't. The intermediaries are extremely experienced people - while the businesses are small start-ups. So the business copy is very personal and reassuring - while the intermediary copy is all about establishing kudos.

Which is interesting, since I don't normally recommend using different "verbal identities" across a site.

I think it's looking pretty good - I'll let you know if the client agrees.