Web copywriting - the good and the not-so-good

Sunday, March 27, 2005

Futsal crazy

I've just finished writing the Total Futsal website - thanks to my friends at MMI/Limone. It's a joint campaign between Tennent's and the Scottish FA - the idea is to get Scotland enjoying this skilful, fast-moving game.

(For those that care, it's the job I refered to in my Sworn to Secrecy post)

I can honestly say I haven't had so much fun in ages. It was a chance to apply all the lofty ideals I tell people to follow in my web copywriting courses, and I can immodestly say I'm rather chuffed with the results.

It's all about tone of voice - trying to get inside the Tennent's brand and do justice to the TV ads and outdoor campaign.

So what do you think?

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