It's Friday, so I must be hiring

Well, the applications for the web copywriter job have been coming in nicely, thanks very much.

It's been on The Drum's job pages for a week, and the printed version of The Drum hits the desks of Scotland's copywriters today. (After, of course, it's been around the rest of the agency - and picked up some weird food stains along the way.)

The plan is to sift through the new applicants on Monday and Tuesday, then send out a copy test to everyone who makes it past the first cut. The copy test will go out next week.
Wish me luck.

Let's have a heated debate

When was the last time you spent the best part of three hours debating the finer points of structuring one area of a new website? For me, the answer is "yesterday", as I was involved in a meeting to kick off a monster of a project.

It made me realise this kind of planning and challenging just doesn't happen often enough with new websites. The proof will be in the copywriting, but I came away from the meeting thinking that some people really do care about this stuff - and that's what makes the difference.