Honesty box

As you might have noticed from the Blackad homepage, I've taken to letting people know what I'm working on at the moment. Over the last few months, I've also started publishing the first date that I can take on new work. There's a gem of an idea here. Let me explain.

I'm really making the effort to explain to clients exactly what they can expect when they hire Blackad to do their web copywriting. That means examples of my work, client testimonials and the like. I think it also means giving people an idea of when they can expect their work. Makes sense, doesn't it?

It also helps protect the web copywriting projects I'm working on at the moment. The truth is that it's all too easy to say you'll squeeze in a little job here and a quick job there - usually work that the client needs yesterday. These rush jobs invariably jostle with the big jobs that have been booked in for a while - which isn't very clever.

By nailing a notice to the homepage, hopefully everyone will know what to expect. New clients will realise that I'm genuinely busy, and not being sniffy if I can't turn their work around in a day or two. And existing clients will realise that I take their work so seriously that I'm willing to put up an "out to lunch" sign while I'm finishing their copy.

Oh, and there's more honesty to come. I'm finishing off some amends to the website, which will introduce a brand new section and move around a few pages into the bargain. The new section will allow people to pay instantly by credit or debit card - and that means publishing fixed prices for certain types of work.

Price lists on a copywriter's website? You must be joking.