The ego has landed

Ah - I couldn't resist the headline. There goes what little shred of credibility I had left.

Anyway, this is another post about those pesky landing pages, which I've appeared on about before.

Well, I've tweaked them a little more, and the results have been pretty good.

The main terms I'm optimising for are:

copywriter (and copywriting) glasgow
copywriter (and copywriting) Scotland
copywriter (and copywriting) Scotland
web copywriting course

What I've noticed is that Google doesn't give these pages a very high page rank, but is returning the landing pages in searches. Then again, we've been told by to googleplex to treat page rank scores as "entertainment". Yeh - they're a great way to spend an evening.

Anyway, the plan seems to be working. They're not spam pages - and it wouldn't make sense for me to integrate them into the main site content. So I'm quite happy to risk derision from my peers.

Two different customers, two different sites

I've just finished the first draft of a site for a business product that's sold through intermediaries.

Our approach was to build a site with two main navigation items on the home page - along the lines of "I'm and intermediary" and "I'm a business".

Although the content was really similar across the two areas of the site, the tone of voice wasn't. The intermediaries are extremely experienced people - while the businesses are small start-ups. So the business copy is very personal and reassuring - while the intermediary copy is all about establishing kudos.

Which is interesting, since I don't normally recommend using different "verbal identities" across a site.

I think it's looking pretty good - I'll let you know if the client agrees.