Abandon site

It's a bit embarrassing. After being the first people we knew to have a blog, we let the old girl fall into disrepair. She's not been updated in over two years. In fact, the whole website's looking a bit tired.

Why we didn't blog. Why we're starting again.

We've not been sitting around: in fact, we've just been outrageously busy. And, to be honest, a little complacent: when the work's rolling in, what's the point in creating even more demand?

That last question almost answers itself: the point is to remind people what you do (write big websites, in our case), show our expertise (financial services, retail, leisure, tech and whisky) and change minds when people have us pigeonholed.

New site. New ways.

Built to work beautifully on mobile, our new site will be the sum of everything we've been banging on about for the last ten years. For a web copywriter's site, it's very graphic. It's also very usable and accessible - something else we're militant about.

It's due in March (yes, 2012).

Survey - coming your way soon

We're preparing a load of blog posts and guides - exploring how agencies and clients can get the most from their digital copy. So that means no tripe in the style of 'Top 10 SEO mistakes you're probably making'. Instead, we'll take a very considered look at the problems our clients tell us they need to solve.

But we want to know what you think too. Are you haunted by the same planning issues, project after project? Are your agency and your writing team at odds over copy length? What's the best way to get briefs from your product specialists?

We're going to post a very quick online survey to find out what you need.

Should be an eye-opener.

Visit the new web copywriter blog on the Blackad website

Can you write better copy than this?

I've got a web copywriter job advertised over on my website. Despite bringing on a great writer on contract and relying on another cracking freelancer, Blackad is still working flat out to get through all the work that's coming our way.

My theory is that the ecomomic gloom is forcing marketing departments to switch their spend to the medium that delivers the most results for the smallest spend. That'll be the web.

So, if you're a talented copywriter that works in agency or in-house, have a look at the ad.

And please don't look too closely at the work on the site. We're under some pretty strict confidentiality and intellectual property restrictions with some of our clients. Let's just say that we've been working on some monster sites, and there are plenty more to come.

>> View the web copywriter job ad