Web copywriter Scotland

Optimising to get found by the search engines (and, er, customers) isn't always easy.

The phrases I know will do well (like "web copywriter scotland") are bleedin' difficult to weave into free-flowing copy. Without, that it, sounding like a complete berk.

So I'm playing around with a few techniques, and shamelessly test, test, testing every change until I get up those rankings. Speaking of which, the Blackad homepage is now one of a couple of my pages with the a glorious ranking of five from Google PageRank. Yippee.

Normal service has been resumed

Are you the eagle-eyed type? You may have noticed some odd glitches with the way my blog appears on the homepage of my website - all my own doing, I must confess.

Thanks again to Cameron at Realise for sprinkling some code on the problem, and sorting everything out. Phew.

"Work here, it's good"

The subject of this post is nicked from an award-winning ad created by my first employers, Barkers.

Now I'm looking for someone to join my happy little band (er, me) - either full-time or part time.

I won't babble on about the briefs and the benefits. Take a peek at the Blackad website to see what we're all about. Then drop me an email and bleedin' well apply.

Two weeks, two big sites

I've already banged on about the Total Futsal. Well next week another biggie goes live - for an IT company. It's been interesting seeing the differences between the two sites.

Total Futsal was one of those sites where I had to write absolutely everything, right down to email confirmations and the like. On the IT company's website, I've not only written the bulk of the copy, but some mini guidelines to help them update the site.

For example, I've put together templates which show how job vacancies and news stories should be structured. You get the idea.

The IT company site is also an unusual mix of business-to-business and business-to-consumer copywriting. In this case the two audiences are similar, but want very different information - hence an uncharacteristic switch of tone between these two areas of the site.

The way I've thought about it is to imagine one person who represents the company - and that's the person writing the site. They then switch from full-on personality and informal mode to a slightly more reserved tone of voice.

I think it works. But I would say that, wouldn't I?

Once the site goes live I'll post a link and you can judge for yourself.